Carole Dupré

More

At a Glance

Carole Dupre Photo

Carole Dupre is ...

A brand and digital marketing consultant, here to help purpose + profit driven businesses and individuals get more strategic about the promises they make and deliver. As companies evolve, it's easy to lose sight of what's important. By helping my clients refocus and build a brand strategy based on what they do better than anyone else, they have a greater opportunity for long-term success. They get more confident. They attract more of their preferred prospects. They build stronger, more meaningful relationships with their customers. And they are rewarded for those relationships in the form of profit and good will.

Do you know "why" clients choose you? That's where our process starts: 1) We rediscover what sets apart your business brand or personal brand. 2) We show you how to position and build your brand, based on the unique attributes we've uncovered. 3) We develop and carry out a strategic brand marketing and communication plan that engages your target clients.

Experience

Over 25 years, I've led nationally awarded brand and marketing programs for corporations, nonprofits and government. I've especially enjoyed helping small technology, creative and healthcare businesses get "unstuck."

2014 - Current

Owner & Chief Brand Builder

Carole Dupré Brand Consulting

2012 - 2015

Director/Sr. Manager, Marketing and Client Solutions

Cox Media

2005 - 2011

Director, Marketing & Communication

Louisiana Economic Development

2001 - 2004

Brand Manager

Community Coffee Company

1999 - 2001

Director, Brand Strategy

The Nature Conservancy, Worldwide Office

Owner & Chief Brand Builder

Carole Dupré Brand Consulting

I advise and guide C-level executives and entrepreneurs on how to align their B2B brands with the clients they most want to serve. By starting with what sets them apart and developing a brand strategy around those attributes and values, my clients have a greater opportunity for success. They get focused and confident. They attract more of their preferred prospects. They build stronger relationships with their customers -- and they are rewarded for those relationships in the form of long-term organic growth.

Director/Sr. Manager, Marketing and Client Solutions

Cox Media

Generated leads and awareness through multimedia campaigns for Cox Media-branded digital and TV advertising services. Worked with sales managers to help 100s of local businesses build demand for their brands through customized, geo-targeted paid media. Directed strategic marketing services for business clients, including market research, media strategy, online and video design and production services, and digital campaign creation.

Director, Marketing & Communication

Louisiana Economic Development

Led the strategic direction, creative development and execution of a national rebranding program, which shaped Louisiana's economic comeback story and drove results, including: 88% lift in consideration among C-suite execs; improved performance in 20+ state business climate rankings; creation and launch of an industry-first iPad app and a mobile website that positioned LED as an emerging media standout; positive national earned media from more than 30 business announcements annually; and more than 35 marketing awards over 5 years, including "Best Government Website."

Brand Manager

Community Coffee Company

Devised the strategy and directly managed the revitalization of Community Coffee and CC's Coffee brand identities, product packaging and retail presence. Spearheaded and managed an in-house creative team that executed the cost-effective design and launch of more than 10 new brand extensions, including bottled water, single pod coffee and gallon-sized ready-to-drink iced tea. Developed and launched the cause marketing program Your Cup Makes a Difference™ to build awareness of the company's support for indigenous coffee farmers in such countries as Rwanda.

Director, Brand Strategy

The Nature Conservancy, Worldwide Office

Increased brand visibility, launched new brand guidelines in 50 states, and managed extensive consumer research and online/offline marketing for an organization-wide rebranding initiative. Also, while serving as director of development communication, delivered a three-year public-phase communication plan and directed the creative development of fundraising collateral to drive a $1 billion capital campaign, which exceeded its goal by $400 million.

Testimonials

As a brand marketer, I've built a reputation for closing the gap between Big Ideas and Reality. A colleague wrote, “Carole is quick to see the big picture and is able to zero-in on what needs to be done to affect positive change.”

Jaclyn Dufrene

Marketing Manager, Intucio, a Geocent company

We hired Carole Dupre to help Geocent determine the best strategic approach to growing our Commercial Business Division. The brand positioning and strategy she delivered to our team was exactly the platform we needed to develop our new brand, Intucio, along with the our new website, www.intucio.com, and an integrated marketing program.

Jeanne Hurlbert, PhD

Owner, Optinet Resources LLC

Carole's uncanny ability to grab hold of the essence of a business and translate that into a brand sets her apart. But what really differentiates her is her ability to craft and execute strategy that gets results for her clients. I know of no one who can craft and execute brand strategy more quickly or with better results.

Katherine Klimitas

Owner, KAK ART & Designs, LLC

I am a graphic designer, and I've worked with Carole not only on my clients' websites, but also on improving my own. Carole helps you recognize the message (or messages) you want to portray to your audience about your business through your marketing materials. She helps you create one strong vision and stick to it to attract the type of clientele you seek. If you are concerned about a lack of traffic to your site or you just need help branding or rebranding your business, you definitely want to call Carole.

Chris Schwing

Business Application Manager, Geocent

Why I love working with you is that when you say something, it always has purpose. What's important about a brand to me is what you continue to bring up, and that is making an emotional and rational connection. You have a passion for seeing a brand succeed.

Munzer Qaddourah

Vice President, Cox Media

Our brand is enjoying a healthy presence in our three markets, thanks to Carole and her efforts. Over the last three years Carole built the marketing department in Louisiana to execute not only to the expectations of the transformation road map but beyond.

Jessie Broussard

Regional Director of Marketing, DMSC at Comcast Spotlight

If you want to know about branding, marketing and how to execute strategic communications campaigns, Carole's your go-to leader in the industry. Carole's coaching and knowledge of corporate marketing and her willingness to empower her team to grow and thrive (even when they leave "the nest!") were unparalleled.

Don Pierson

Secretary, Louisiana Economic Development

I have worked closely with Carole on a daily basis [between 2005 and 2011], and I attribute her leadership to building the strong voice and image that LED projects today. Under her direction LED’s Communications team has achieved remarkable results in telling the Louisiana story. No matter the location -- Baton Rouge, Ville Platte, DC or NYC – she has crafted LED’s image and messaging based on facts and solid, honest relationships.

David A. Dodd, CEcD/FM

CEO, DADCO Consulting Services, Inc

Carole is an extraordinary marketing and branding professional. In her work with Louisiana Economic Development, a former client of mine, she led a transformative campaign. If you want THE BEST marketing and branding creative mind out there, call Carole, RIGHT NOW!

Shirar O'Connor-Mugler

Government-to-Business Marketing and Communications Specialist

I had the great pleasure of working with Carole for close to three years, and I have learned so much from her. As a seasoned marketing executive it's wonderful to have clients like Carole who keep the work innovative and interesting. She has clarity of thought that makes working with her effortless.

Jennifer Tanner

Manager of Industrial Development CSX Transportation

Carole is one of the most dedicated, creative and organized professionals I have had the pleasure to work with. Her understanding of the process needed to create a successful communication plan is outstanding.

Kurt Foreman

Executive Vice President of Economic Development at Oklahoma City Chamber of Commerce

Carole offers a rare ability to meld or connect her private sector corporate experience with the nuances and special requirements often needed in the non-profit/public sector.

Patrick Witty

Director, Small Business and Community Services at Louisiana Economic Development

Carole uses a range of talents that sets her apart from many in her profession. She has the ability to keep multiple tasks moving in the right direction; she is focused yet flexible, creative yet able to keep her team on task.

Charles Gaiennie

Owner, W.L. Gaiennie Company- PR, Advertising and Brand Creation

The transformation of our state's image under Carole's watch was phenomenal. In my experience Carole has been insightful and approachable.

Christine Rambo

Senior Vice President, Communications & Business Development at North Louisiana Economic Partnership

Carole Dupre is one best marketing and communications professionals I've had the privilege to work with. Her leadership, organizational and communication skills make her an asset to any organization.

Brand & Marketing Specialties

When you hire Carole Dupre Brand Consulting, you'll get your marketing right the first time. That means everything, from your website to social media, doesn't just look and sound good. Tactics are grounded in strategy.

BRAND STRATEGY
Brand Positioning
Brand Identity

PERSONAL
BRANDING

DIGITAL
MARKETING

STRATEGIC COMMUNICATION

MARKETING RESEARCH

CREATIVE
EXECUTION

Mantra

"Stand out with a strong brand promise or get lost in the clutter."

Contact Carole

Is it clear why someone should choose your brand over another? Contact me today for a free consultation.

Baton Rouge, Louisiana Area

504-442-3360

SuccessThank you, your message has been successfully sent!Close
ErrorError sending message, please try again!Close